Overview
Paxport is a growing travel tech company transforming the digital travel experience. We provide innovative, API-first solutions for airlines and travel resellers. Our commitment lies in delivering technology that makes a real difference to our customers. Today we serve over 100 airlines and 250 travel businesses across Europe, providing specialist flight aggregation connectivity, ancillary merchandising services and comprehensive digital payments.
As a digital marketing executive at Paxport, you’ll be responsible for developing and executing digital marketing communications and campaigns to increase our online presence and drive traffic to our website. As a versatile member of a small marketing team, you will be instrumental in achieving business objectives and effectively reaching our target audience. This role involves a broad range of marketing activities and requires close collaboration with the sales and support teams.
If you have a passion for creative and strategic B2B marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you’ll be a perfect match for our team.
Key Responsibilities
- Collaborate closely with the commercial team to provide essential sales support and tools, facilitating progress towards overall business development and account management objectives.
- Responsible for all external communications, utilising our marketing CRM and various marketing platforms. Develop and execute inclusive digital marketing campaigns across different digital mediums, establishing measurable KPIs.
- Partner with product, sales and customer service teams to develop a unified and impactful marketing communications strategy.
- Strategically manage digital campaigns, meticulously monitoring performance, analysing data, and providing informed, data-driven recommendations.
- Key involvement in the Go To Market strategy, facilitating and governing all projects to ensure all responsibilities and deliverables are met to a timeline, along with coordinating and planning all the marketing activity associated.
- Responsible for managing websites and social media channels. Optimise website performance, focusing on organic traffic, bounce rate, and conversion rates to enhance user experience and generate leads.
- Manage marketing tools and systems for reporting and maintaining customer and lead databases.
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
- Create and curate social media campaigns, including content creation, publishing, and community management.
- Develop and execute email marketing campaigns with A/B testing.
- Analyse analytics and engagement metrics to measure campaign performance.
- Prepare and present monthly/quarterly reports to stakeholders.
Authority
- 2-3 days a week
- Office and home based (Bristol)
Competencies
- A passion for technology and a strong attention to detail.
- 2-3 years experience in B2B digital marketing.
- Proficient in marketing automation tools, such as SugarCRM, HubSpot, Act-On etc.
- Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
- A team player with excellent communication skills.
- A willingness to develop into a diverse marketing role having a hand in all marketing activities.
Advantageous Skills and Experience
- Knowledge of the travel industry
- Experience with marketing automation tools Act-on, Sugar CRM and or WordPress Elementor
Location
Remote / Hybrid / Bristol Office
Contract Type
Fixed Term 12 Month Contract (Maternity Cover)
Other
Applications should be made to hr@paxport.net. Please note all successful candidates will be subject to satisfactory references and pre-employment screening checks (identity check and Right to Work documents).
In exchange for your commitment and talent, we offer a challenging, fun and stimulating working environment with a wide range of benefits including;
- Industry competitive salary
- 25 days holiday per year plus all bank holidays applicable in England & Wales increasing with long service
- Perkbox Benefits – Including instant access to a GP , a weekly treat and endless shopping / discount schemes
- Cyclescheme Salary Sacrifice
- Reimbursed eye tests and flu vaccinations
- Gym/fitness subsidy
- Hybrid working options
- Regular social activities and events throughout the year