white paper

Next generation of travellers: How to engage Gen. Z & Millenials

Next generation of travellers - How to engage Gen Z & Millennials

Pinpointing how the travel industry must change if they want to cater the modern traveller.

The travel industry is facing new opportunities and challenges. Travel companies and airlines need to respond quickly to these changes, and with the right strategy, in order to stay competitive and maximise revenue on each traveller.

Learn more about the characteristics and driving forces in order to engage three of the most interesting traveller generations and a new, rapidly expanding market:

  • Emerging Generation Z

  • Big-spending Millennials

  • Retiring Baby Boomers

  • Expanding Asian market

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