Today, virtually every airline is looking for new ways to increase revenue. This encompasses everything from charging for services that were previously included in ticket prices (unbundling), to the launch of all-new services in demand amongst customers.

In comparison with price-sensitive airline tickets, possibilities in sales of ancillary services seem endless. Although many customers bargain-hunt for the lowest fares, there is a widespread acceptance to pay handsomely for ancillary services such as seat booking, extra baggage and access to airport lounges, to name a few.